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You've probably heard this statistic that says 8 out of 10 small businesses eventually fail. A colossal 80% failure rate. Only 20% survive.

So why did they fail? The obvious answer: They failed to make more money than they were spending. So they went out of business. But let's dive deeper. Why did they not make enough money to keep going? Why couldn't they make enough sales?

The non-obvious answer: They were selling one-time products, and could not find enough new customers, and could not sell enough to old customers.

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